Glib Media

Statement of the Problem bobtail Harrell, subject field hoggish gross revenue manager for knavish Media, has been approach by one of the media reppresentative firms predicationing an additional bank rebate in regularize to complete a substantial order. capital of Minnesota Libowitz, electric chair of the tender York media representative firm contacted bottle cork with a request to instal higher(prenominal) discounts of xx five pct on his media sales. Additionally, he requested a higher guidance rate confirm on the higher take aim of sales from his unused York firm. Background/Situation Analysis Glib Media is a theme multi-media national company that had experienced a speedy begin in a short period of time. The company had orthodontic braces a strong internet and print media following so, chase Harrell was charged with building a national sales force. Jugenheimer and Kelley note, after(prenominal) much debate within the brick walls of Glib Media, Bob persuaded his counsel to realize a billing deal with existing media rep companies as a means of quickly ramping up a national sales arm (p. 89). The five regional media firms were frame up with a sliding commission on sales. In addition, Bob indicated to the firms that Glib Media would only offer a twenty percent discount on media to all their customers and would not treat a larger discount.

Bob has previously experienced comparable requests from another(prenominal) regions and has turned them down when additional discounts on sales dupe been requested. Discussion of Alternatives Bob has three alt ernatives from which to choose regarding the! discount and commission percentages for his media representatives. The commission earned by the media representative firms has been base on a sliding commission scale; therefore, the level of commissions should not be an issue. The first alternative to explore would be to give into Sauls demands and grant a higher discount rate for sales made in New York, based on volume. While this alternative is one that would enthral Saul, it becomes an honorable dilemma by not offering the...If you destiny to give-up the ghost a full essay, order it on our website: OrderCustomPaper.com

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