Turf Grass Industries

The field of turfgrass science, and golf course management has became very sophisticated in just the few short years that I have been involved. Much of the equipment has gone higher tech, as far as electric motors, and more computerized technology. Many golf course superintendents now are , â€Å"online via the web†. If there is a question concerning a new disease or fertilizer one can log on to Texas [email  protected] home page and hopefully find a solution to the problem. The technology in the computer field has also advanced the irrigation technology in the agriculture field. Irrigation systems can now be turned on with the touch of a button through IBM or MACINTOSH Personal computer. New computer technology will continue to make leaps and bounds for the turfgrass industry. Ransome Industries, maker of fine turgrass mowing equipment, has come out with the first electric mowing machine. I myself am not in favor of this, or I would guess anyone in the petroleum industry is either for that matter. There has been a greater demand for environmental concern along the nations coastlines, and nation wide. Most of the worlds great golf courses are located along the coasts. Ransome was banking on that an electric mowing machine would fit that need. It has been slow to catch on as of late. It†s benefits are an almost quiet no noise machine. (Beard 302). Many country club members would become outraged when the superintendents would send out the greensmowers daily at 6:00 A. M. The diesel and gasoline powered engines are noisy, and would wake up many members that live along the golf course. The second benefit is no cost of gasoline or oil, and therefore no chance of a petroleum leak or spill. There downfall lies in there initial cost,†$15,000 for a gasoline triplex mower, and $20,000 for an electric powered mower. Another real downfall is that they can only mow nine holes, then they have to be charged for ten hours, rendering them useless for the rest of the day. Hopefully technology can produce an environmental friendly machine, while not putting the oil industry in a bind, † And also keep the governments hands out of the cookie jar with new environmental taxes†!!!!!! The Internet has become a very important tool to the people in the turfgrass industry. At any given time a golf course superintendent can log onto various company†s home pages to learn something about their product. If one day I am searching for a new fairway mower, I can bypass the phone calls and written estimates, and go strait to the information. Toro, Ransome, Jacobsen, and even John Deere all have home pages. You can inquire on a certain mower model, engine size or anything you need to know. It will list a price and even the shipping and handling and the salesman†s commission. Perhaps the best part about the Internet, is all the turfgrass related information that is at your fingertips. (Beard 120) One can access the three dominating turfgrass schools in just seconds. Those three schools would be Texas [email  protected], Mississippi State, and Oklahoma State. If it is in the middle of the summer, and there is a big tournament coming up they can be of great help. If your putting greens start to die in spots in the heat of the summer, one could log on to Texas [email  protected] home page, and root around for some information, on what type of disease might be causing it. (Beard 420) They give identifying characteristics for each disease that is helpful in a quick diagnoses of the problem. They even offer helpful tips on what chemicals will best control the problem, and how much to spray. If that†s not enough they give tips on employee management, and possible job opportunities with the college. How can the Internet and computer technology possibly make my future job any easier, I might ask. Well that is an easy question to answer. Toro, Rainbird, and Flowtronics PSI, have found a way to make water management an easy task. Automatic water irrigation systems have been around since the early seventy†s. First they were run off a mechanical pin and timer system for home lawn use. This was a very reliable system, but it lacked flexibility. (Wikshire95) Next came the automatic timer systems. These run off an electronic timer from a 110 volt wall outlet. These are still in use today, and it is a very good system. (Wikshire 112) Last but not least has come the water management system run from your personal Macintosh or IBM compatible computer. The personal computer actually works as the brain for the irrigation system. (Wikshire200) You down load the program into the computer, and bam it does all the work for you. It has a water sensor located outside that tells the system to shut off if it has rained to much, or to come on if it is getting extremely dry on a hot summer day. It also can measure the amount of nitrogen, phosphorous, and potassium in the soil, if necessary. It will test the water, and tell you the amount of salt or nitrates located in the water. Once a watering program is started it is also easily changed to another program if so desired. (Wikshire202) This has benefited the turfgrass industry in many ways. It has saved superintendents from having to come and shut the irrigation off in the middle of the night if it starts raining hard. Most importantly it has saved money in the labor part of the budget. It keeps hourly employees occupied with other tasks, other than having to turn on individual sprinkler heads every day. The most popular program by far is the Rainbird Vari-Time V and VI programs. (Wikshire250) These two programs are leaps and bounds above the rest. Having knowledge of computers and computer related programs will be very beneficial to me in the turfgrass industry. The technology will benefit me and others. From new high tech electric mowing machines, to non hydraulic mowers. The Internet could be the most useful tool for me in my job. It will give me useful knowledge on what is going on in the world. Also it could help save me from a costly mistake when it comes to disease control that could cost me my job. The computer industry has also made great accomplishments when it comes to water conservation management. These programs can be downloaded into your personal computer. They are great labor savers, and most of all effective time management tools. I hope that the technology will keep advancing, and make my future job as a golf course superintendent much easier.

Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability

DelVecchio’s article deals with the effects of brand extensions on company sales, especially with regard to the affected brands. Brand extension is hereby taken to mean how companies offer completely new products under the existing brand names. The target market could be the existing customer base or completely new one.Companies extending their brands are especially interested in increasing sales revenue by offering more products. According to DelVecchio (2000) the extensions could be a double edged sword to the implementing companies; it could increase sales to higher levels or could reduce brand loyalty to brands formerly dear to consumers. Marketing executives in companies intending to extend brands therefore have a hard task of investigating the level of brand loyalty before thinking about extensions.Understanding the risks involved with brand extensions should therefore be taken as the first step laying strong foundation for future sales. DelVecchio (2000) has specificall y stated that having many brands associated with the one being extended increases the possibility of success. This in consideration that respective company brands happen to have already proven themselves in the face of competition.Extensions are therefore seen by consumers as just another attempt for respective company to meet market needs and demands. Coca-Cola Company is the best example of a company that effectively uses its wide products to improve brand extensionality; its Coke drink is available in Zero, Vanilla, and Diet extensions (Makwana 2008)—all which succeed in their mission of satisfying specific market segments’ tastes.DelVecchio’s analysis leads to conclusion that brand loyalty is the foundation for successful brand extensions, which explains why companies that exceed consumer expectations succeed in their brand extension initiatives.Coca-Cola is yet another company whose consumer loyalty has boosted its extended brands, as well as remaining as t he world leader in carbonated drinks market. Ralph Lauren is another company that has been able to use its consumer loyalty to extend its Polo brand from clothing to home decor and furnishings. Consumers highly satisfied with the clothing had confidence in the new line of products and immediately embarked on making purchases.Companies whose products have narrow brand loyalty are on the other hand faced with diluted popularity of products being extended. For instance, Chrysler Motor Company faced with diluting popularity of its Jeep Liberty after extending this product into Jeep Patriot. Fact that Liberty had insignificant consumer base meant that extending it to Patriot would hurt it (Liberty) even further (BusinessWeek 2006). Indeed American car manufacturer’s current declining sales problems develop from extending unpopular products.These car assemblers go to an extent of one brand’s chassis for product extension purposes, such as Ford’s use of the popular F15 0 chassis to make more Ford brands. Unfortunately for such businesses, consumers end up understanding what is happening in the extensions and therefore feel cheated.The only solution is to ditch the affected companies’ products altogether and start patronizing competitors’ products. In retaliation to a point made previously in the paper, it is vital for companies to cultivate consumer loyalty in products they could be planning to extend in the future, failure of which result to loss of business even on well established products.ReferencesBusinessWeek, 2006, Jeep’s Misguided Compass, Available from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.businessweek.com/autos/content/oct2006/bw20061025_140103.htmDelVecchio, D., 2000, Moving beyond fit: the role of brand portfolio characteristics in    consumer evaluations of brand reliability. Journal of Product and Brand   Ã‚  Ã‚  Ã‚  Ã‚   Management. Vol. 9 No. 7, pp. 457-471.Makwana, B., 2008, Coca-Colaâ⠂¬â„¢s Targeting Niche Market through Brand Extension.   Ã‚  Ã‚  Ã‚   Available from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.ibscdc.org/Case_Studies/Marketing/Brands%20and%20Branding/MA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   R0089A.htm

A Traditional Fairy Tale From a Feminist Perspective

A Traditional Fairy Tale From a Feminist Perspective The Big Bad Wolf, Prince Charming, and The Beast: many fairy tales provide images of men varying from the courageous to the very evil. Each tale encodes messages for young girls about men, marriage, or sex as a type of socialization. Charles Perraults traditional version of the Bluebeard tale, which includes morals regarding curiosity and marriage, is no exception. In her book The Bloody Chamber, Angela Carter totally flips the messages of traditional fairy tales, such as Bluebeard, by rewriting them from a feminist perspective. Carter transforms the tale of Bluebeard into a feminist story in her version entitled The Bloody Chamber by placing the mother in the role of savior, allowing the protagonist to participate in her own rescue, and subtracting strength from the secondary male figures. One of Carters most notable adaptations to the story of Bluebeard in an effort to create a feminist tale is her treatment of the protagonists mother. In the traditional version of the fairy tale, Perrault mentions the protagonists mother only briefly as, a respectable lady, [who] had two daughters who were perfect beauties (144). Unlike Perrault, Carter chooses to make the mother a central figure. Whereas Perrault only describes the mother in regard to her lady-like qualities and her role in raising children, Carter depicts the mother as a much more complex and powerful character, which is a key adaptation in her efforts to turn the story into a feminist tale. In the opening of the story, the narrator describes her mother as my eagle-featured indomitable mother who had outfaced a junkful of Chinese pirates, nursed a village through a visitation of the plague, shot a man-eating tiger with her own hand (7). By describing the mother as indomitable, Carter immediately points to the moth ers strength. Likewise, by providing the reader with the mothers unfeminine history, Carter emphasizes the mothers past courage and potential power. Carter also depicts the mother as a source of strength for the female protagonist. When she explores the chamber, the narrator notes, Until that moment, this spoiled child did not know she had inherited nerves and a will from the mother who had defied the yellow outlaws of Indo-China. My mothers sprit drove me on. (28). Carter does not simply depict the mother as brave, but implies that bravery passes from mother to daughter. The passing of courage from female to female, rather than male to male or male to female, is significant in that it shows the power of a strong female role model. The daughter looks up to the mother because of her unfeminine abilities. The history of the mothers courage is not the only way in which Carter uses the mother character to make the story distinctly feminist. Carter expands on this strong female character by placing the mother in the role of the savior, rather than giving such power to a male character. In Perraults version of the tale, the girls brothers heroically rescue her from a violent death at the hands of Bluebeard. Carter, however, replaces the brothers with the mother, thus placing the most power (the power to defeat the villain) in the hands of a female, she raised my fathers gun, took aim and put a single, irreproachable bullet through my husbands head (40). With the mother as the rescuer who kills the husband, Carter changes the nature of the climactic moment of the story. Rather than a struggle between men regarding a female, the struggle occurs between male and female. The wife relies not on men to save her, but on another woman. Cater toys with this power struggle between male and female even more by allowing the protagonist to play a role in her own escape. In both The Bloody Chamber and Perraults Bluebeard, the protagonist attempts to prolong her life by stalling her husband. In Carters version, the narrator walks slowly to her husband to allow her mother time to approach the castle (39). In Perraults, the girl asks for time to say her prayers in attempt to delay her doom until the arrival of her brothers who she hopes will rescue her (146). Both of these examples are passive attempts to simply buy time until another party can perform the rescue. However, Carter provides her protagonist with a greater role in her own escape, as her husband swings what would be a deathly blow. The blade did not descend, the necklace did not sever, my head did not roll. For, for an instant, the beast wavered in his stroke, a sufficient split second of astonished indecision to let me spring upright and dart to the assistance of my lover as he struggled sightlessly with the great bolts that kept [my mother] out. (39) This quote exemplifies the importance of the narrators own action in her salvation. Carters emphasis on what did not happen, followed by the action of the protagonist, allows the reader to see that she does not die because of her own inclination to move out from under the blade. After all, if she does not do so, her husband will kill her before her mother even enters the room. Her assistance is required to open the gate for her mother. The addition of the protagonists action is a key element in her rescue, which is not found in Perraults version of the tale. In his version, the brothers enter, chase, and kill Bluebeard while the girl remains on the ground, Bluebeards wife was as close to death as her husband and barely had the strength to rise and embrace her brothers (147). Whereas Perrault depicts her as weak and incapable, Carter depicts the wife as a powerful individual whose actions are key to her own rescue, thus giving even more power to the female roles. Not only does Cater transform the tale of Bluebeard into a feminist story by empowering the female characters, she also decreases the power of the secondary male characters by removing the brothers from the story and adding the less powerful piano-tuner. In Perraults version of the tale, the only male characters the reader encounters (aside from Bluebeard) are the brothers. Additionally, Perrault depicts the brothers as the very picture of masculinity, the one a dragoon and the other a musketeer (147). His version of the story only contains images of powerful and aggressive males. Carter opts to remove the brothers completely. As a result, the reader associates male power and aggression with evil because it is only found in the husband and is not positively represented. Carter not only removes the powerful and aggressive brothers, but she also adds the less-powerful piano-tuner, Jean Yves, to show a weakened power of men in the story. The narrator first describes Jean with a series of adjectives that lead the reader to picture him as a male without power, he was blind, of course; but young, with a gentle mouth (23). From this description the reader envisions a mild boy with a handicap, which is the complete opposite of the secondary male characters depicted in Perraults tale. Not only does the narrator describe Jean as a weakling in physical terms, she later describes his lack of courage. She states, The door slowly, nervously opened and I sawthe slight, stooping figure of the piano-tuner, and he looked far more terrified of me than my mothers daughter would have been of the Devil himself (31). Carters use of comparison points out the drastic difference in courage between the boy and the protagonist. Carter repeats this theme of comparison of bravery again when the narrator says, When I thought of courage, I thought of my mother. Then I saw a muscle in my lovers face quiver (38). By recalling the image of the powerful mother and placing it next to the quivering face of the lover, Carter reemphasizes the dramatic difference in courage between male and female. In doing so, Carter creates a world in which the only positive strong characters the reader encounters are female. By taking the power out of the hands of the males, and making the secondary male char acter a less powerful assistant to the females, Carter turns the gender-related power issues in the story upside-down. The fact that Carter creates a weak male character for her version of the story is an example of how she twists every aspect to change the traditional tale into a feminist piece. Carter goes beyond empowering the females of the story by strengthening the character of the mother to the point of savior and making the protagonist an active participant in her own escape. Additionally, she strips the story of all positive powerful males, leaving only the Bluebeard character, which stands alone as a negative representation of male power.

Literature Review Coursework Example | Topics and Well Written Essays - 250 words

Literature Review - Coursework Example I have gained deeper and wider understanding of the concept as compared to the one-dimensional thought I had about the concept. I thought literature review involved analyzing the findings of other people’s work. However, I have discovered that it also involves analyzing the theoretical and methodological approaches used by other researchers. Literature review only provides supportive information important for making a foundation for new research. It acts as an update of the level of knowledge on the topic so that the researcher can advance from there. I have done several literature reviews but the most interesting one was on the topic of managing family businesses. The process is challenging, time consuming and requires focus on the specific area of knowledge since important information is mixed up with irrelevant information. Organizing the important pieces of information from each author requires thorough understanding of the topic, focus, dedication, and experience. A good literature review should have smooth and logical flow of ideas, which are consistent, relevant, and appropriate for the study

American Government and Constitution Essay Example | Topics and Well Written Essays - 1000 words

American Government and Constitution - Essay Example They had wanted the government to disperse its operations. America comprises of people of different diversities; different religions, Catholics, Anglicans, Jews, Quakers and Calvinists, people from different origin, Sweden, Canada, England, France and many other parts of the world. They therefore, had and still have differing opinions on how the government should be run. In the past years, the number of immigrants into the United States has grown; therefore, diversity has augmented, making the nation grow stronger in unity. The constitution defends the rights of people without considering their backgrounds and by limiting the powers of both the state and national governments. In the bill of rights, amendment I states that, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the right of the people peaceably to assemble, and the government for a redress of grievance † (Schultz, p 273). This amendment does not include that a certain race is not represented; it includes all the American people. Many of the features of the constitution are meant to ensure that not any department of the state achieves control over the others and anything that can oppress its citizens. However, the constitution did not resolve the crisis of majorities imposing oppressive rules on the minority groups. The problem of tyranny until today has not been determined and needs to be addressed appreciably. This is an area that the federal government has been unsuccessful Race, ethnicity and color are the key characteristics of the minority groups in the United States of America, and although the government is trying to phase out the problem, it is extremely hard because people have it all in their minds. For example, some private schools cannot admit students from some ethnic groups or some races. In the earlier days of slavery, slave trade was operational in the south because the economic and communal status of the southerners was remorseful, and was justified to depend on the trade to make a living. The white homes in the south had been depending on slavery, ending the vice would have been a significant blow for them and the north still needed them for supply of raw materials. The blacks did not have any other option other than to be slaves, without education, socialization and a majority of whites living in the south. It is no surprise that the southerners felt that they were not being properly represented in the government. Their representatives’ were not heard whenever they tabled a problem in the congress. In my judgment, the idea of phasing out the majority rule by the federal government does not seem to be happening soon. Firstly, the federal government is composed of two houses, the House of Representatives and a senate with the representatives being more than the senators (Edwards, Wattenberg and Lineberry, p 34) If the government would have been aware of the rule of majority, it could have established one ‘major house’ whereby they cold have voted out the tyrannical rule. Senators alone, being 100 cannot vote out the majority rule since the majority vote wins. Liberal governments do not value the rule of minority; this means that a small number of the elected council will make rules and verdicts that govern the country as a whole. According to the constitution, democracies must apply majority rule and safeguard minority rights; many Americans consider that it is very

Safety Culture in Saudi Arabia Research Proposal

Safety Culture in Saudi Arabia - Research Proposal Example Hence safety culture is the establishment of a safe and secure environment on the national, organizational and individual level (Taylor, 2012). This paper aims to deal with the safety culture in Saudi Arabia i.e. how we can teach it to the general public and what is it importance. In order to conduct this research a sample population has been constructed including people from different professions. Cultural safety is defined as the continuous process of creating value within a community. It revolves around the concept of ensuring safe working environment through setting different priorities. Fundamentally it relates to the level each individual is ready to accept the personal responsibilities in order to act safely while leading other also into the secure surroundings. This extensively involves communicating the security measures either through teaching or public awareness. Moreover, learning from past mistakes and making a clear reflection on previous accidents also helps. It includes medical safety, social security, health concerns of employees and the various hazardous impacts of government operations (Roughton, 2002). Teaching the safety culture in Saudi Arabia is particularly important because the country is developing with an astonishing rate. People are becoming more and more aware of their international value while on the other hand it also has a significant rate of to urism. Additionally, the religious beliefs prevailing in the country cannot be neglected while formulating a safety teaching plan. This further relates to different Saudi customs and traditions. Hence the teachers must have to maintain an open mind in this regard so as to establish a safety culture across the country (Cherry, 2013). In order to device a safety teaching plan for Saudi Arabia it is important to first understand the brief history of the country while

The Internet and an Ethical Debate on Our Information Privacy Research Paper

The Internet and an Ethical Debate on Our Information Privacy - Research Paper Example Whatever happens in the future would be based on the Internet domains as has been evidenced by research within these quarters for quite a period of time now. Also the ethical debate surrounding the usage of the Internet has also been expressed so as to comprehend where the shortcomings and loopholes lie and how these can be plugged to achieve sound results at the end of the day. Internet has become a major force more so because the proponents of this platform have understood the due roles that are attached with it. They have found out that businesses can prosper and individuals can grow and develop in an able way if they make the best possible use of the Internet. This force is being made use of by the people who are at the helm of affairs and that too for a number of reasons, most of which are linked up with the rationale of providing profits and benefits for the sake of the business (Klosek, 2000:85). No business organization in this day and age can make-do without the use of the Internet and there is absolutely no denying this very fact. The huge pitfalls of not making use of the Internet are apparent and can be understood if one sees the business perspective in a balanced perspective. Hence when the understanding is laid out as far as the role of the Internet is concerned, there are many aspects that can be covered fully, and especially within the realm s of business alone (Holmes, 2006:116). The business regimes which have banked upon the due use of the Internet have benefited immensely yet the ones which have lost hope in its nuances have fallen short of the expected count, so much so that their business settings have almost faded away.

Humor and madness Essay Example | Topics and Well Written Essays - 500 words

Humor and madness - Essay Example Seriously, what are the odds of someone who faked insanity to escape his punishment suddenly taking on messianic attributes en route to â€Å"liberating† a group of mentally ill patients? In a fictional setting of course its viable. This happenstance borders on the fantastic, and it is highly remote that people could just walk into asylums on the pretext of chicanery and â€Å"heal† the insane with the power of laughter. The novel shows us the great divide between humor and madness as a form of symbolism in connoting sanity vis-à  -vis insanity. In the dour, oppressive wards of the asylum people are so rooted in madness that they have completely forgotten how it is to legitimately feel happiness and appreciate humor. And then comes McMurphy, whose witty, cheery approach enlivens up a ward which hadn’t heard true laughter in years. The novel highlights the fact that those embroiled in madness no longer have the capability to experience real joy. Thus, humor serves as a virtual shield for the protagonist, lest he fall into the same trap that the patients have found themselves in. He utilizes humor so that it would serve as insulation from the madness around him, but in the process he inspires the rest of the occupants of the ward. The relationship between humor and madness go hand in hand as the story unfolds, with humor standing as a unique symbol for free-thinking, fully functional human bei ngs and the absence thereof showing a descent into the recesses of madness. Once Mcmurphy has gradually empowered the patients with his own brand of rebellious humor, the reader would get a distinct notion that the patients had actually improved and that they were slowly entering the realm of reason again. This was clearly manifested in the scene where Harding, Scanlon, Sefelt and Doctor Spivey all could truly laugh at the end of their bending-the-rules fishing expedition. It is quite obvious that a reasonable understanding of the

Personal Career Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Personal Career Analysis - Research Paper Example Sales people visit different places, identifying opportunities from where they can fulfill people’s needs by offering goods and services at a price. The choice of being a sales person was largely influenced by my personality traits; I am a person who is highly conscientious. Conscientious people are known to possess a strong passion for duty, in this case, they are said to be very responsible as well as reliable (Solis 76). This paper provides an analysis of my career and the things that have influenced my career path. In addition, it also gives an analysis of the sales career and opportunities that one is exposed to be joining this career path. Different careers have different academic and non-academic qualifications, however, having academic qualifications plays an important role in any career; this is because, education provides the medium by which people can communicate and exchange ideas. For a career in sales, the first thing that a person needs to have is the interest and willingness to talk and interact freely with people. People that are extroverts make good sales people; this is because they can interact freely with different people without fear, they are outgoing and willing to try out new challenges and ideas in life (Joyce 67). This is because, careers in sales involve meeting different consumers, one has to have the skill of convincing people; he should not be high-tempered. In addition, sales people are patient; they have to keep doing one thing for a number of times before they can influence buyers to make their decisions to purchase goods and services. Other personality traits that are essential for sales people include being adaptable, here, particular sales people are said to be people who understand the meaning of change effectively. They know how to change and do something else in case they do not meet

The Right to Vote Essay Example for Free

The Right to Vote Essay In this research paper, I intend to analyze the historical events and public activities that created a ground for politically unprivileged portion of 18th and 19th century United States society to express their dissatisfaction and the desire to have a right to vote. I will study how relevant historical events took place in different states or towns, how did the municipal and state authorities respond to them, how the press illustrated these events and what level of impact the events had on the future of the democratization of the voting process in the United States. As a result of this study, I aim to explain how politically discriminated portions of the society did obtain a right to vote through the democratic process and what factors assisted to this process. My working hypothesis would argue that obtaining a right to vote in the United States society was the product of constitutional conventions, rapid increase in the number of population that resulted in majority of them having an economic participation but no political participation and the formation of political parties that competed for votes. My research will focus on books that give the account of historic events that unfolded in 18th and 19th century regarding the democratization of the right to vote, such as Alexander Keyssar’s work on the right to vote – the contested history of democracy in United States, and newspaper accounts that illustrated or described the relevant events, informed the society on what different intellectuals think about the issue and raised the mass awareness regarding the problem that should be resolved. For example, Albion Tourgee begins his article â€Å"The Right to Vote† by bringing different questions, such as what is the right to vote, how to regulate it, limits of state and national authority, in what manner it should be asserted and to whom does it attach. Also, the monthly law reported on 1853 describes the constitutional convention that was held in the state of Massachusetts, the outcome of the event and how the event would impact the process of democratization of political power. Such historical articles or reports illustrate that the majority of inhabitants or citizens had a desire to know their rights better  and participate in the political process of the town, state or the country, thus impact the political process. Alexander Keyssar in his book â€Å"The right to vote† brings important historical events, such as the formation of constitutional conventions, increase in the number of population of states, physical act of voting, conduct of elections, voting requirements, property and tax requirements, differences in the state and local eligibility and their role in the democratization of the voting process in the United States. For instance, Alexander Keyssar mentions that between 1790 and the 1850s, every state held at least one constitutional convention, and more than a few held several. The issues addressed by these conventions were many, but almost invariably a key concern was the distribution of power among the increasingly diverse residents of each state. While examining the above mentioned historical and other relevant data, I will be studying the level of impact of each event. I will examine how each event that are mentioned in the Alexander Keyssar works or in the works of other scholars and which are illustrated by journals and newspapers allowed the politically discriminated portion of the society raise their voices and concerns and down the road allowed them to gain a political power and obtain a right to vote trough the process of democratization. By conducting the analysis, I aim to rate the level of importance of each historical event or public activity and analyze the role of each stakeholder, such as inhabitants, citizens, aliens, municipal and state authorities, federal government and perhaps women and slaves. Besides relying on books for relevant historical events, I will also look on how the magazines, journals and newspapers of that time reported the events, and to what level they were engaged in the process of the democratization of the right to vote in the United States. While exploring these questions, I will be relying and examining the work of wide range of scholars who have attempted to analyze the major historical events and public activities that resulted in or prepared a ground for the democratization of the right to vote in eighteenth and nineteenth centuries. Alexander Keyssar, for instance, in his works has focused on relevant historic events and analyzed the role of stakeholders, such as inhabitants or citizens, political parties, local and state authorities, and the federal government. He also attempts to analyze the role the public events, such as constitutional conventions and the role of arguments of delegates. In his work on the right to vote the contested history of democracy in United States, Alexander Keyssar has a section where he intends to analyze different ideas and arguments to figure out which factors played a crucial role in balancing the political power, including amendments to or changing constitutions. In should be mentioned that in fact Alexander Keyssar conducts a detailed analysis of different factors, such as he analyzed the role political parties in the process of democratization of the right to vote. My next level of analysis would include the assessment of relevant newspapers, journals and other printed materials of 18th and 19th century. I intend to find a connection between the press and stakeholders, such as activists, municipal and state authorities, federal government and political parties and see to what level did this relation impact the material that were published in the press. [ 1 ]. Tourgee, Albion W., Forum (1886-1930); Mar 1890; American Periodicals, pg. 78 [ 2 ]. The Monthly Law Reporter (1848-1866); Sep 1853; 6, 5; American Periodicals pg. 241 [ 3 ]. Alexander Keyssar, The Right to vote the contested history of democracy in United States pg. 28-29 [ 4 ]. Alexander Keyssar, The Right to vote the contested history of democracy in United States pg. 34-35 [ 5 ]. Alexander Keyssar, The Right to vote the contested history of democracy in United States pg. 32-33

How Does Hydro And Wave Energy Work Environmental Sciences Essay

How Does Hydro And Wave Energy Work Environmental Sciences Essay Energy also known as electricity is an important source of energy use all around the world. Electricity Energy helps do a lot of work such as it gives people light. It warms our bodies and homes. It runs our TVs and our cars. It makes us grow and move and think. Energy is the power to change things. It is the ability to do work. Light is a type of energy we use all the time. We use it so we can see. We get most of our light from the sun. At night people must make there our own light. Usually, we use electricity to make light. In todays world with the help of latest technology energy can be created by using heat from sun, power of wind and the force of falling water or wave. Currently government from all around the world are keen in investing a lot of money in these projects. The projects are met to be environmentally friendly, low in cost, easy to maintain and noise free. Hydro energy system provides energy that normally comes from water force and converts to electricity. Hydro energy can be created by using many ways. In most of the leading countries, the most reliable and cheap common method of generating energy from water are hydroelectric dams, where water comes down through an area that causes turbines to rotate and then energy can be captured to run a generator. Power can also be generated from the energy of tidal forces or wave power, which uses the energy created by waves. 1.2 Technology in different countries Technological advances in the plants and in power transmission make it feasible to build hydroelectric plants in remote locations, far from where the power will be used. The Itaipu Dam on the Paranà ¡ River between Paraguay and Brazil can produce up to 12,600 megawatts of power. This plant, opened in 1982, supplies nearly all Paraguays electricity and one-quarter of that needed for Brazil. Tasik Kenyir (Lake Kenyir) Sultan Mahmud hydroelectric power station in Malaysia has a capacity of 400 megawatts of power. One of the largest hydroelectric projects in the world is Chinas Three Gorges project on the Yangtze River. The dam, designed to control the devastating floods on the river, includes a large hydroelectric plant. With a capacity of 18,200 megawatts, Three Gorges is projected to be able to provide up to one-ninth of Chinas electricity needs. China has also built many small hydroelectric plants for local use around the country. 1.3 Stage of development of Hydro Energy Hydroelectric power grew rapidly after that. In 1886 there were 45 hydroelectric plants in the United States. By 1889, 200 plants were generating electricity by using water for some or all of the power. At the same time, hydroelectric power plants opened around the world. Italy built its first hydroelectric plant in 1885 at Tivoli, in the mountains outside Rome. The plant initially powered lights in the nearby town. But by 1892 a second plant in the same location was providing power to Rome, the first long-distance power transmission in Italy. Other countries with good conditions for hydroelectric power soon built plants. Canada, France, Japan, and Russia were among the first on board. During the period from 1900 to 1950 the use of hydroelectric power increased rapidly. 1.4 Economics and politics involved Hydro energy systems have a big impact economically as the system provides energy to public where they are charged for the serviced. While this process go on capital usually comes in the market where every one gets a portion of the business or makes profit for there business. Politically the system can make a difference for example if there is a natural disaster the government will make a loss. 1.5 Cultural and decision making in different countries Many countries in the world use hydro energy system to create electricity in a lower cost. Currently Canada comes up top of the list for high usage and the United States comes in second. One of the main reasons the following countries took the decision to use hydro energy system the most to produce electricity is because its a renewable energy, which means it will not be depleted over time and it will consistently be replenished. It is also a clean energy source. 1.6 Possible Problems when using Hydro Energy One problem that can happen when using hydro energy is that it sometime can change the natural flow of the water which can make it possible to harm plants and animals in the water. It can also damage areas and wildlife, as when creating a hydro electric dam, areas should be flooded. 1.7 Profitable Hydro Energy system Other reasons that many countries want to use hydro energy is that it is cheaper than using other methods to convert energy to electricity. It is also reliable and can be used almost immediately when turned on to meet the demand for electricity. Therefore, one must weigh the pros and cons before deciding to use hydro energy to supply their demand for electricity. 1.8 Application of Hydro Energy our Major A hydro energy plant can absorbs the energy of falling water to generate electricity then a turbine can converts the energy of falling water into mechanical energy. Then a generator has to convert the mechanical energy into electrical energy.  Hydro plants can be in different size from micro-hydro that power only very few homes. A Dam can raise water level of a river to create falling water.  Also the dam can control the flow of water. The reservoir that is created is will practically stored energy. The force of falling water should push against the turbines blades causing the turbine to turn in one direction. A water turbine is similar to a windmill,  except that the energy is provided in different way, falling water instead of wind. The turbine should convert the kinetic energy of falling water into a mechanical energy. Generator that is connected to the turbine via shafts so  when the turbine turns it makes the generator to rotate also convert the  mechanical energy from the turbine into electric energy. Wave Energy 2.1 Background of wave energy Waves are naturally caused by the wind which blows over the sea level. In many part of the world, the wind blows with different force to provide waves that can be used to produce energy. There is high level energy and force in the ocean waves.  Wave power can devices  and extract energy directly from the surface ocean waves or from pressure fluctuations below the surface. Wave can also be generated wave when earth quack takes place. Wave power  varies widely  in different parts of the world, and wave energy cant be usefull effectively everywhere. Wave-power can be found in different areas of the world include the western coasts of Scotland, northern Canada, southern Africa, Australia, and the  north-western coasts of the United States. 2.2 Technology In the current market technologies and design in wave Energy system has improved tremendously. The industrial wave power station/plant has to use a shoreline chamber, in which seawater comes and goes naturally. As the water come, the air in the chamber is pressurised and forced to go through a hole into the turbine, to make it turn. As the water recedes, the air is goes back, leaving the turbine turning. The turbine then can be connected via a shaft but the new technology is using belt to the generator where energy will be converted into electricity. 2.3 Impact on environment In todays world wave power is considered as environmentally friendly. Most complain usually come from local neighbours as it can be a bit noisy, landscape, or affect of roads leading to the sites. These complains are currently seen as disadvantage. 2.4 Political and Economical Impact Wave energy has made a big impact economically and politically from years. Economically in a way when a project take place it brings capital together which means everyone small business, contracts labourers, shops and many get a portion of the business and earn them profit. Politically it can affect the government if the project does not work because of a natural disaster. 2.5 Application of wave energy Kinetic energy naturally has to be in the wave that moves in the ocean. The energy can be used to power and run a turbine. Following the example in diagram 1 below wave should rise while reaching the chamber. The forces of the rising water actually have to push air out of the chamber. The moving air in red colour shown in the diagram spins the actual turbine which will manually turn the generator. After this process wave down, air flows through the turbine and back into the chamber through doors that are normally closed. Others system actually uses up and down motion of the wave to power piston that moves up and down inside the cylinder. That piston should be able to turn a generator. Tidal Power Wave Energy Diagram 1 Comparison of different energy system Hydro Energy Hydroelectric power has other benefits as well. Dams and hydroelectric plants last a long time. This means that once the costs of building are paid off, a hydroelectric plant becomes a relatively inexpensive source of electricity. Wave Energy Wave energy system is as good as hydro energy. Advantages are it does not disturb public in case there of noise. Disadvantages are it can cause damages in case there are sea storm and also mite be difficult for engineers to do any maintenance. Wind Energy Wind Energy system work nearly the same way wave energy works. Before engineers used to place big turbines in land but now technology has improved same system can be build on sea and works as good as any other system. Conclusion Following the discussion between different kind of energy systems. Energy is a very important factor in todays world. As technology level is rising better energy system is been design and tested. Currently a new energy system has been tested which works under water. The turbine system is fixed on the ground to protect against vibration. The turbine system rotates with the help of sea water pressure. Engineers and government of all the leading countries are investing more energy system because they are pollution free and do not need any expensive fuel.

Flannery O Connor :: essays papers

Flannery O Connor Biases and Stereotypes Add Reality and Relation to Literature An author’s personal bias is often expressed through their literature that is composed. In her short story â€Å"Everything That Rises Must Converge,† Flannery O’Connor is guilty of stereotyping on the basis of race. Through out this story her characters refer and respond to â€Å"Negroes† as an inferior race. This racial division surrounds the story’s conflicts and eventually results in the tragic climax. In the plot, a significant character only known as â€Å"Julian’s mother† is obviously prejudice and the author expresses her feelings clearly using stereotypes and biases, that animate the story. Her biasness is clearly demonstrated early in the story but is concrete during the seen on the bus, when Julian is taking his mother to the ‘Y’. Once she is seated comfortably on the bus she notices that there are only whites on board and states casually aloud, â€Å"I see we have the bus to ourselves.† This statement shows a complete bias and desire for separation between races by the author. The conversation on the bus continues between the white passengers and eventually turns away from race. However, while the conversation is taking place Julian purposely detaches himself from his surroundings. The plot revolves around a conflict of social acceptance between Julian and his mother. She seems to be stock in the past thinking she is higher on the soc ial ladder than the next person, when in reality the live on a street that was once well established, but is now in ruin while having little money. Julian is quoted early in the story stating that â€Å"Someday I’ll start making money,†- he knew he never would.† His mother’s attitude is despised by Julian along with her racial remarks. It is her racism that Julian uses to try to â€Å"Teach her a lesson.† When Julian chose to sit next to a colored man on the bus the climax of the story began to build. This action was taken by Julian as a way to annoy his mother. He even went as far as to ask the colored man for a light which was a gesture totally out of contempt because he had nothing to light. The way Flannery O’Connor describes the colored woman who enters the bus is a typical stereotype of a black mother. O’Connor’s first descriptive words of this woman are â€Å" large, gaily dressed sullen looking colored women - she was a giant women,† The author was able with those adjectives strip this woman of her femininity and create an eyesore.

Essay --

Vigilantism is deeply rooted in American tradition (Brown, 1975). Arising in response to an absence of law and order in early frontier regions, and a concern with self-protection and self-preservation, vigilantes were seen as valued members of society. One of the primary reasons for the value of vigilantes is that their jurisdiction began where the law ended (Burrows, 1976; Perry & Pugh, 1989). Moreover, vigilantes partook in behaviors that legal authorities would not, could not, and should not perform (Brown, 1975). Incidents of vigilantism are not isolated to the American frontier, though. Reports of vigilantism have emerged in countries such as the United Kingdom (Evans, 2003; Sharp, Atherton, & Williams, 2008), Kosovo (Wheeler, 2000), Nigeria (McCall, 2004), Indonesia (Barker, 2006), Israel (Yanay, 1993), and Ghana (Adinkrah, 2005). These reports often conjure up mixed beliefs. Some society members and organizations publicly chastise vigilantes (Hine, 1998; McCall, 2004; Perry & Pugh, 1989), while others publicly herald them as heroes (Perry & Pugh, 1989). Lawyers, judges, and citizens have seen vigilantes as necessary components in the framework of America (Brown, 1975) and several movies have idolized real (e.g., Issakaba series) and fictional vigilantes (e.g., Death Wish and Vigilante). Pundits and intellectuals have also defended real-life vigilantes (i.e., the Bakassi Boys) accused of torture, rape, and arbitrary imprisonment. Interestingly, individuals view behaviors such as rape and t orture as deplorable when enacted in everyday situations; however, when vigilantes behave in such a way, their actions are not viewed as negatively (Ekeh, 2002; McCall, 2004). Although the general concept of a vigilante is somewhat clear... ...g victims using the mechanism of dehumanization. Dehumanization removes human qualities and/or attributes from individuals by stripping them of thoughts and feelings. For example, during Vietnam, soldiers referred to the enemy as â€Å"gooks† rather than Vietnamese citizens (Kaiser, 1969). After removing the moniker of humanness, deplorable actions are more acceptable. If removing human qualities is not successful though, individuals might also ascribe demonic or bestial qualities to their victims (Bandura, 2002). Attribution of Blame Individuals might also derogate victims by using the attribution of blame mechanism of moral disengagement. Attribution of blame portrays the aggressor as a faultless victim driven to harmful conduct through forced action (Bandura, 2002). For example, some rapists suggest that the victim was â€Å"asking for it† by the way she dressed or acted.

Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  I plan to pursue a degree in Computer Engineering with an emphasis in technology engineering. I have been interested in this field from the time I work fixing my brothers bikes and mine and, most recently days helping my father after school. Just working with my hands is something that gets my attention and enjoy many new things. This is why I believe that computer engineering is the right career for my future. Ever since I was in seventh grade electronics has been one of my favorite subjects. I knew I wanted to be an engineer when I completed my science fair project I have always worked on electrical currents, the flow of current from its positive charge to its negative charge. What helped me understand this concept was when we had the electricity unit my fr...

Shc34 – 2.1, 2.2 & 2.3

SHC34 – 2. 1, 2. 2 & 2. 3 Potential dilemma 1 – If a child in the setting is using their own language, religion and customs due to wishes of parents/family. Why is this a dilemma? This is a dilemma as the practitioners at the setting my not be able to understand the child, this means they will struggle to teach the child and help them develop. If the parent does not want the child to learn English it may be a problem, most of the school/setting will be speaking English.The parent may feel they are not focussing enough on this certain child's religion and also, since the child is using their own customs they may find some of ours offensive. The difficulty between my duty of care and the rights of the child – A practitioner would have a duty of care to educate the child and help them develop. The child has a right to use their own language, religion and customs of family or group, this means the practitioner could not stop the child from getting an education becaus e of their language, religion and customs, they have a right to this.Also, linking to this, the child has a right to an education, meaning you would have to provide this to the child under any circumstances. How would I deal with this situation? First of all, I would try to compromise with the parent, that the child could possibly speak English in the setting and speak their own language at home. Explain to the parent this may affect their holistic development and exactly what it will affect and how. This may be too big of a compromise, so if not I would look into getting a translator into the setting to help the child develop and learn.What could be the risks for the child? The risk here for the child is that they may not develop fully. This would be their holistic development as they will not be able to understand the practitioner when they are explaining activities and work. They will not be socialising and they may get frustrated and feel alone in the setting. Potential Dilemma 2 – If a member of the family turns up to pick a child up, one that is not supposed to due to wishes of parents/family. I will use mother as an example in this dilemma, if a mother is not allowed contact with the child. Why is this a dilemma?There is a risk of upsetting the child if they see the mother which really shouldn't happen as they should not be let in, although sometimes there could be a situation where the mother is forceful. The family member who has asked for the mother not to see the child could be upset by this, as it was against their wishes for the mother to try to contact them. The difficulty between my duty of care and the rights of the child – A practitioner would have a duty of care to protect the child, keep them safe and there had to be a reason for them not being allowed contact, they should also respect the parents/family's wishes.According to the UNCRC the child has a right for their family to be together, this means the child would normally ha ve a right to see a member of their family, but in this situation it is best not to go against the familys wishes despite that right. How would I deal with this situation? I would deal with this situation by letting the mother know that she is not permitted to enter the setting. I would explain there was no possible way she could take the child as there are certain people who are allowed to pick every child up and she is not down as one.I would ask the mother to leave the setting and if it did turn into a forceful situation I would call another member of staff to help escort this person out. If we could not get the parent to leave we would have to involve the authorities. What could be the risks for the child? The risks for this child could be a variety of different things. Without knowing the mothers background we couldn't say any specific risk as the mother could be dangerous or it could be other reasons.If the child see's this person they may get confused, they may not even recog nise them but if they do it may confuse them as they are not permanent in their life. Potential dilemma 3 – If you think a child in the setting may have a special educational need but the parent does not want them referred to find out as they do not believe the child has a special educational need. Why is this a dilemma? This is a dilemma as the child may not be able to develop properly if it is not clear if they do need extra support.They will also be sure how much support and what kind of support they need by finding out what special educational need they have. The difficulty between my duty of care and the rights of the child – As a practitioner I have a duty of care to make sure the child is developing as they should, I should be making sure the child is reaching their full potential. I would also have to respect the parents wishes. Every child with special needs should have special care and support, if the parent rejects this idea it will be very difficult to get support. How would I deal with this situation?I would try to explain to the parent how it would benefit the child to even talk to someone about their special educational need. I would explain as best I could that this was important for the child but I could also arrange something with the SENCO so they had all the information they needed to make the desicion. What could be the risks for the child? The risks in this dilemma for the child would be that they may not be developing hollistically, they would need extra support that they are not getting. This could affect the child later in life too as they may struggle in their education as they get older.It is always best to identify a special educational need at the earliest possible point as this benefits the child, they may start lacking in all area's of development the later it is left. Where to get support and advice – For certain situations it means different people to contact for support. SENCO, your manager, child protecti on officer, social services etc. These are a few people you could go to when conflicts or dilemma's arise as they may be able to support or advise you. They may be able to work beside you to get the best outome for the child and support/advise you throughout it. Danielle Le Vesconte 30105251 1578571749

Communication and Information Technology Essay

Technological advancement have improved and eased the communication process. With the world revolving around technology, almost all tasks have been simplified consequently reducing the number of hours that one can perform a certain task. It has helped in the organizing information, thus enabling access and retrieval of information easy. The use of technology has helped many organizations cut on costs at the same time increasing efficiency and promptness in service delivery. In the medical arena, most of the up to the standard hospitals or healthcare systems have adopted the use of technology in delivering of their services. This has brought about comfortably and the feeling of appreciation to the patient or the person who is being served as it gives an aura of value for money and the sense of embrace of technology in this technological era. Electronic Medical Records is one of these technologies (Kluge, 2001). With the capacity to hold limitless information and being able to be changed to fit the current need, this technology has helped in the healthcare practitioners to deliver services in a more organized manner and without having delays as compared to if everything was done manually. Consequentially, this reduces costs and improves the picture of the organization at the same time fostering monitoring ability of the organization of the number of clients visiting the healthcare facility. Electronic Medical Record is computerized kind of information keeping in which information is compressed as it is converted in a digital format. This allows for consumption of minimal space while keeping the office of operation clean, tidy and attractive (Fins, 2008). This creation of space enables the expansion of services offered in the healthcare facility as there is more space of operation. Access of information becomes easy and convenient thus increasing the morale of the staff in service delivery. It offsets the possibility of committing unnecessary mistakes while delivering services because of handwritten records which are not legible. This program makes it possible transfer information from one healthcare system to another thus making it possible to treat patients in the shortest time possible as their medical records are delivered in the shortest time possible electronically. By use of this technology, it is possible for parents to monitor their kids’ wellbeing without having extra cost of travelling to where they are to check on their progress. It also makes it possible for patients to assess their medical record and also get their results without much problem of waiting till they are given to them manually. Other electronic communication delivery services like the use of voice over have helped in the reduction of the amount of work that one does in calling patients manually so that they can be attended to. It is just a simple task of just announcing a patients name and they go to the corresponding room in which they will be served. This has increased efficiency and effectiveness in serving clients (Fins, 2008). This sets a kind of an order which they patients follow and allowing for easy dissemination of information, loud enough for everyone to hear, thus, patients do not have to suffer the discomfiture of not having heard their names being mentioned by a caller physically since this system is fitted with speakers loud enough to be heard clearly. Other technologies like the Practice management software ensure the smooth running of the healthcare system giving medical practitioners a humble time in their operations on a daily basis. This wads off possibilities of confusion and lets them (medical practitioners) operate in an orderly manner. The information which this software can handle is all inclusive and does not only include the client’s bio data but also other aspects of the healthcare organization like bills and transactions going on. (Klug, 2001) It works just the same way as the EMR only that it comprises of the management aspect of healthcare system in its daily operations. Apart from keeping a track on patients’ conditions and appointments, the system is used to develop bills and keep a record on the same so that thee reports can be used whenever need arises. It keeps every transaction and activity on record so that it becomes possible for any practitioner to know what was done the previous day and by who, which patient was attended to and by who so that he/she is able to know exactly where to start as concerns a specific task. This just as the EMRs has a way of cutting costs and increasing effectiveness. This is because all information as concerns any patient is stored electronically and retrieved with ease when need arises, thus avoiding the possibility of confusing one’s medical data with another persons (Fins, 2008). This enables a medical practitioner to prescribe the right medicine to the right person while at the same time allowing for generation of information about the right bills for the client in accordance to the medical procedures and medication accorded to him or her. Other systems like the electronic health systems keep a full medical history of a patient. It keeps essential information that can be used by the doctor or any medical practitioner to offer quick and effective diagnosis of a patient. All healthcare reports about a certain patient are stored in this system including drugs prescribed to the patient every time he/she attends that healthcare facility. It is also inclusive of all test results of that particular patient as well as x-rays and the response of the patient towards a certain medication. All this information is essential for up to level health care treatment of any patient. It keeps off the agony of a patient for having to answer tedious questions about their past medical history every time they visit a healthcare facility, as information about them is stored electronically and retrieved on every visit. This medical history is updated time to time on the occasions that a client visits for the purpose of seeking for treatment. The use of electronic technology in healthcare systems has more pros than cons. This is because as enumerated above, it has advantages to both the client and the healthcare facility. The fact that it increases efficiency and effectiveness can not be underscored while at the same time reducing operating costs of the facility. Clients are served to their liking and while their medical record is kept safely and is retrieved during the time of need with a lot of ease (Kluge, 2001). One of the major disadvantages is that information about a patient can be copied maliciously and tampered with. If the entire system should break down, then volumes and volumes of information are lost. It would be a good thing if all the above system could be integrated into one piece. This will ease operation even more as all the operations are under one click of a ‘mouse’. It could also be improved in such a way that clients can access their information wherever and whenever they are. Reference Fins, J. (2008). Web of Care: How Will the Electronic Medical Record Change Medicine? The Hastings Center Report, Vol. 38, pp. 67-88 Kluge, E. (2001). The Ethics of Electronic Patient Record

Duffys poetry Essay

A critic has writ7ten that â€Å"Duffy’s poetry is primarily concerned with human failings†. To what extent do you feel this is true of ‘The Worlds Wife’? Refer to two or three poems in detail or range more widely through the whole collection. Carol Ann Duffy’s collection of ‘The Worlds Wife’ revolves a lot around the subject of human failings. Duffy’s use of everyday language allows her poems to be interpreted by everyone. In the collection of ‘The Worlds Wife’ she tackles serious issues such as gender, contemporary culture, alienation and social inequality. These themes allow her to writing to appeal to a contemporary audience and delivers key messages. The theme of arrogance is seen in several poems, in Mrs Icarus we see that she finds his arrogance unappealing and that she feels as if men feel they can defy the acts of God â€Å"he’s a total, utter absolute, Grade A pillock. † This is similar to Faust, who sold his sole to the devil in return for twenty-four years of unlimited pleasure, knowledge and power; he boasts â€Å"I spent the night being pleasured by a virtual Helen of Troy. † Dr Faustus’ lack of self control, ignorance and plain arrogance could be assumed to be a failing, although he lived a happy life his inhibitions to be successful he needed the aid of the devil therefore he was doomed from the beginning. Here we can see the obvious links between the two poems and how the two characters egotistical ways led to their failure. One interesting failure Duffy uses is seen in the poem ‘The Devils Wife’, Duffy interestingly splits this poem into six sections which all relate back to different themes, we see the value of a relationships, motherhood and repentance. The poem is written based on the background history of the Moors Murders, with the protagonist Myra Hindley and how she became besotted with sociopath Ian Brady. In the first part of the poem we as the readers see how Duffy, displays Hindley as being the ordinary office worker with a crush â€Å"I scowled and poured and sneered. I gave as good as good as I got till he asked me out† we can see that she was the one who initiated the whole relationship. The story changes â€Å"He entered me. † From this moment she was now his, this could be another failing that men have more control than women and she was just his puppet â€Å"he made me bury a doll. † Duffy uses an interesting metaphor here, she say â€Å"doll† instead of a child as a doll is thought to be a child’s toy and just a possession which they eventually no longer require. It ends with â€Å"I felt like this: Tongue of stone. Two black slates for eyes. Thumped wound of a mouth. Nobody’s Mam. † We can see that she has become so obsessed with him, her life has changed forever. Also we are able to identify another theme of motherhood, people were unable to understand how Hindley was able to commit the most abhorrent, sadistic and unforgivable crimes against children as women are associated with protective mother love. We then see that in the third part of the poem, Duffy uses a sonnet in an untraditional form; instead of it being the ordinary love poem, the lack of punctuation shows Hindley’s state of mind and she’s finally repenting and blaming Brady for all of the murders. The final part of the poem gives different forms of execution and she finally admits she was in fact the Devil’ wife. Although this poem is lengthy, the key themes all relate to the main subject of â€Å"human failings†, love is a key importance in this poem â€Å"He held my heart in his fist and squeezed it dry. † Here we can see that men are dominant in relationships and Brady was in control of Hindley, which could be deemed a failing. Also motherhood is a joyous gift in life and could be one of the most important things in life but Hindley displays apathy towards children and lets Brady control her life â€Å"I flew in my chains†¦where we’d buried the doll. † Finally we see another theme of repentance â€Å"Get me a Bible honestly promise you swear† but by the time she finally realised her mistakes it was too late. Another them used is Power, this could also be assumed as a failing. In Mrs Midas, in which she finds that everything her husband touches turns to gold; soon after she realises the marriage will not work because of her husband’s selfishness. â€Å"I thought of the Field of the Cloth of Gold and of Miss Macready. † Here we can see that her husband valued wealth above everything else, but it wasn’t until he accidently touched his daughter he realised the mistake of his greed that was his failing. In The Kray Sisters, Duffy subverts the original story by using female portrayals instead of men; the poem uses cockney slang which allows us as readers to interact more with the poem and makes it more believable. The Kray Twins ran a protective racket, and were well known ‘West End gangsters’. The poem actually displays the success of the twins and how they were feared among the streets. However interestingly this so-called respect may have given the Kray’s the authority they wanted â€Å"We wanted respect for the way we entered a bar, or handled a car, or shrivelled a hard-on with simply a menacing look† However ultimately this respect led to the demise of the twins and they may have ruled the west end during their time but landed themselves a life-sentence in prison. Was it really worth it? Respect and honour are meant to be earned with dignity not by threatening and violating people; therefore I think that although this poem contains positive connotations it ultimately displays a failing. Duffy’s collection of the Worlds Wife is an interesting selection of poems and it is clear that one of the major themes associated with the collection is Human Failings, although these are not seen clearly and not every persona fails the actions they carry out could be assumed as a failing. The ironical and satirical way Duffy writes displays the dark humour of The Worlds Wife we can see that Duffy tries to impersonate the wives of famous characters both factious and fictions.

How to Assemble a Cardboard Chair

Assembly Instructions 1. Retrieve a refrigerator box. Cut it open so that the box can lay flat on the floor. On one side of the box draw the hockey stick shape to the right big enough to fit your measurements and cut it out using a box cutter, kitchen knife or scissors (whichever you would prefer). 2. Use the hockey stick shape you cut out and trace it 4 more times on the other sides of the refrigerator box. Then, cut them out. You should have 5 of the shapes now. 3. Draw 3 inch lines 2 inches away from each other ll-around along the edges of 3 out of the 5 hockey stick shapes. Use your cutting utensil to slice the 3 inch lines creating slots along the edges.4. Count the amount of slots you have. Get a cardboard box and cut it open so that the box can lay flat on the floor. Then use a ruler or straight edge to draw 2 by 26 inch strips to cut out. Cut out as many strips of cardboard needed to fill each slot that was cut along the edges of the hockey stick shapes. 5. Line up the 3 hock ey stick shapes with the edges cut side by side 11 inches away from one another. . Place each strip in each slot. 7. Cut off the excess cardboard on the outside of the chair to make the sides smooth/flat. 8. Take the other two remaining hockey stick shapes and glue one to each side of the chair. 9. Retrieve another refrigerator box and cut it open so that the box can lay flat on the floor. On one side of the box draw the flower to the left big enough to fit your measurements and cut it out using the cutting utensil of your choice. 10. Take the cut out flower, place it onto another side of the refrigerator box, trace ONLY THETOP HALF of the flower and then cut that out. 11. Take the top half of the flower, place it onto another side of the refrigerator box, trace it, and cut it out. 12. Glue the big full flower to the back of the chair 13. Glue one of the half flowers to the seat of the chair and the other to the area where a person’s back would rest. Tip: If chair is being de corated, painted, or accessorized, please decorate, paint, and accessorize everything before gluing anything together. Otherwise, just follow each step exactly.

The Impact of the Recession on Consumer Behaviour and on Marketers Essay

The Impact of the Recession on Consumer Behaviour and on Marketers - Essay Example This paper illustrates that once predictable behavior is now being replaced with a new type of consumer that is constantly seeking value in nearly all elements of product variety. This is making the process of marketing and advertising significantly difficult in an environment where competition is high, especially in areas of food consumption and technology consumption. At the same time, marketers are resorting to new promotional campaigns in order to remain competitive and gain consumer attention in the face of this current economic downturn. Statistics indicate that six in 10 consumers have reduced the volume of frequency as it pertains to eating-out in restaurant environments. As a result, especially noticeable in the pizza restaurant industry, marketers have changed their promotional activities to include vouchers with significant pricing discounts. Where once major companies in this industry, such as Pizza Hut, used psychographic segmentation and targeting to gain attention and loyalty, they are finding it more difficult to compete especially when their products carry high price tags over the competition. Companies like Pizza Hut once had well-established consumer segments that were devoted to the brand and were able to use rather low-cost marketing and higher price methodology to ensure positioning in terms of quality. Today, however, the recession has created price wars that continue to erode profitability especially with more consumers eating within the home and avoiding the high costs of restaurant eating. This is also noticeable in the fast food industry with new promotions being added to traditional menus, such as McDonald’s with its dollar menu variety. However, this marketing effort is not to bring the type of profit results marketers had once experienced early in the recession. Today, new freebie offers and Internet-based incentives coupons are becoming the norm for many consumer segments. This shows a shift in consumer behavior toward acti ve searching in the consumer search process to identify coupons before they will frequent even their favorite restaurants. There is clearly a value-driven methodology in consumer groups that change their buying behaviors and choices.

Poverty in Africa the oil-rich Country Essay Example | Topics and Well Written Essays - 1000 words

Poverty in Africa the oil-rich Country - Essay Example Major oil producer countries in Africa are Nigeria, Angola, Sudan, equatorial, Guinea and republic of Congo. Major oil producer countries in Africa are Nigeria, Angola, Sudan, Equatorial Guinea and republic of Congo, Gabon, Cameroon, Chad. But the oil is not always a boon. It increases corruption and is responsible for grievance, relative poverty and instability. Studies have shown that countries with oil wealth in Africa grow more slowly, less equitably, more corruptly and more violently. Angola has huge oil reserves but the civil war in Africa made it hard to reach till 2002. Angola is second large producer of oil in the sub- Sahara region. But in Angola, the corrupt government officials and the well connected business man grow immensely rich using oil resources. The ruling dynasty uses oil wealth to consolidate its own position. The common man grows poorer. It is estimated that the government collected more than $10 billion in oil revenues in 2005 and this amount expected to go hi gher as the production peaks. But the riches are not evenly spread. More than 70% Angolans are still under poverty line. Nigeria is the largest oil producer in Africa and has huge oil serves but it has also set records for corruption. Nigerian government’s anticorruption wing, the economic and financial crimes commission calculates that between 1960 and 1999, the countries rulers stole $400 billion in oil reserves. In the last 47 years, Nigeria lost one million people due to civil war as they mostly fought to control oil-rich areas. It has also seen 30 years of military rules with six coups in 47 years. More than 67 percent of populations live under poverty line. Gabon was once a huge producer of oil and its oil reserves are drying up. The country still ranks 124th on human development index. Sudan has some reserves of $63 million barrels of oils but is one of the poorest countries in the world. Majority of African nations are undeveloped

Cash Flows in Business Organisations Coursework

Cash Flows in Business Organisations - Coursework Example The concept of Net Profit and Net Cash Flow are not the same which often becomes a cause of concern for business owners. The difference in net income and cash flow arises because of the way income statements are prepared. Under the ‘accrual’ method of accounting, net income is calculated subtracting incurred expenses from earned revenues. Further, net revenues include credit sales (not involving immediate cash flows) and expenses include various provisions, deferred payments, depreciation, etc. that does not involve actual movement of cash during current period. In the statement of cash flow, all such accrual concepts are adjusted to net profit and only then operating cash flow is correctly arrived. For instance, consider the financial statements of UAL (shown in Appendix) where the company has incurred net loss of $723 million for the year ending 2012 but from the consolidated statement of cash flows we find that its Net Cash from Operations for the same fiscal was $935 million. This is because the company has charged higher ‘Depreciation & Amortisation’ for capital expenditure that does not involve actual outflow of cash. Thus, the books of account of company may show high/low net profits despite of having much less/high cash on hand. As per the requirements of IAS 7, operating activities involved in a business has to be reported using indirect or direct method. In the former method, profit/loss has to be adjusted after considering the effects of non-cash transactions like deprecation, accruals or deferrals of future or past operating activities. The later method classifies different operating items into gross cash payments and gross cash receipts. Information required for calculating these items are derived from books of account (adjusted sales, cost of sales, etc.). The basic layout of each method is depicted below, The ‘Net Cash from Operations’ in US Airways in 2011 was $472 million

Management and leadership Essay Example | Topics and Well Written Essays - 500 words - 1

Management and leadership - Essay Example In case of leadership, organizations like American Express, Li & Fung Limited, FM Global performs leadership role and puts a high priority on people, brands and values helps employees to make good decisions (O’Brien, 2011). The management forms a formal relationship with the employees in an organization but leader’s forms an informal and comfortable relationship with the employees. The employees at American Express, Toyota, and Google are able to talk freely with its leaders and maintain a healthy relationship. General electric’s leader Jack Welch is an example of a leader with all the traits of personal quality of a leader. He is articulate and has been able to convey the complicated concepts in few phrases. Management such as HP tends to practice the management style of providing the answers and solving the issues and problems. Organization with leadership style has been able to bring about a change such as introducing new products and services. Companies like Toyota and Google has all adopted the leadership style and has achieved success. Third trait constitute of social characteristic as the operational leader follows characteristic such as of cooperativeness, interpersonal skills, are diplomatic and are able to handle pressure with ease. The three traits which are required for a leader in collaborative role includes personality, social characteristic and work related characteristic. The above traits are chosen because the collaborative leader is optimistic about his work self confident, they are admirable, have the desire to lead from the front and are independent. And finally the collaborative leader constitutes of work related characteristic to show his dedication and drive to excel. The collaborative leader do not avoid obstacles but face it and makes every possible way to resolve

Ethics Essay Example | Topics and Well Written Essays - 1000 words - 16

Ethics - Essay Example The Chinese civilization focused on agriculture. Taoism and Confucianism acted as the two main schools of thoughts and Chinese philosophy. The interaction of Chinese civilization with nature has led its people to gain an appreciation and admiration towards nature (Gao, 2012). The Chinese culture highly value nature. The valuing of nature in this culture results from emotional influences. Chinese art such as gardening, landscape painting and poetry has a close relationship with nature. This shows that the pursuit of nature with harmony is a constant event and effort in Chinese cultural practice and philosophy. The Chinese culture views nature as a self-generating process of reproduction and production of life. The Chinese economy heavily relies on manufacturing and exporting, which leads to immense environmental degradation. Additionally, China has made huge investments in the exploitation of natural resources in Asia and African countries. This also leads to massive environmental degradation because of overexploitation. The interactions of Chinese societies with nature are influenced by the concept of chi that plays a crucial role in Chinese philosophy. The concepts of chi and empathy immensely influence the Chinese appreciation of nature. Chinese philosophy views nature as an organic system that is continuously self-generating. The concept of chi is essential in the ethical interaction and appreciation of nature. Chi contains both spiritual and material meaning (Gao, 2012). Cheng Chung-Ying states that chi contains epistemological, metaphysical and scientific theory and aesthetic dimension (Cheng, 1986, 356). Chi has characteristic features that are closely interconnected. These features are creativity, emptiness and continuity. Continuity means that chi is the basic component that makes everything. Therefore, all spaces and things are

Should drivers pay fine for talking on cell phones or texting while Essay

Should drivers pay fine for talking on cell phones or texting while they drive - Essay Example e increasingly focusing on building mobile phones into car systems, the debate surrounds around not the device being hand-held or hands-free; rather the debate is on the act of phone communication. Although some people may argue about safety regarding hands-free devices, it is the topic of conversation that can distract the attention level of drivers. However, due to the extreme importance of cell phones in modern life drivers do not heed the dangers associated with using the device while driving. Therefore, it is necessary that laws need to be applied to discourage drivers from using cell phones. Despite the conveniences of using cell phones in modern days of communication, drivers should be fined for talking and texting while driving because doing so texting and talking increases the probability of accidents, they put lives at danger, and they are a driving distraction. Texting and talking while driving increase the probability of accidents. Let me begin by giving some statistical figures to prove my point of argument. According to an estimation given by CDC report, every day in the United States 9 people meet with fatal accidents and 1,153 people get injured as a result of mishaps caused by a distracted driver. A driver becomes distracted when he remains busy doing activities other than driving that include talking on the cell phone or texting. A study was conducted by CDC in 2011 to analyze the reasons of distraction. It was revealed that 69 percent of U.S. drivers between the age of 18 to 64 have talked on their cell phone while driving in the 30 days prior to the study. In Europe, it was 21 percent in UK and 59 percent in Portugal (â€Å"Distracted Driving†). According to another 2011 report by National Highway Traffic Safety Administration (NHTSA), distracted drives attribute towards 22 percent of injuries and 16 percent of deaths by ro ad accidents (Trempel et al., 6). In another report published by the U.S. government, in the year 2008, 6,000 people have

Professional Development Essay Example | Topics and Well Written Essays - 2500 words

Professional Development - Essay Example The Aviva ask the candidates to deal company’s clients through telephone line and the candidate’s performance in this process is evaluated by company officials. 1. Communication skill Communication skill is the basic requirement that every employer expects with an applicant regardless of the nature and size of the company. This is highly significant in sectors like insurance industry where group work and customer interaction are inevitable factors. Communication skill is considered as primary requirement for employees as it enables the upward and downward flow of information easily at the organisational level. Obviously Aviva also gives higher importance to this skill as one of the criteria for employee recruitment. 2. ICT skills This is another area of expertise that modern enterprises including Aviva have fixed as employment criterion. According to their recruitment strategy, an employee must possess Information and Communication Technology (ICT) skills in order to be employed at their reputed insurance business venture. Aviva’s nature of business includes creation and presentation of plans using graphs and diagrams which necessitate employees’ need of ICT skills. Only a person with good experience in office management and computer applications can meet this requirement. 3. Leadership skills Aviva thinks that leadership quality must be an essential criterion in the employee selection process as their staffs are expected to take charge of projects and be able to work among other group members. Leadership skill in fact involves an array of innate qualities and acquired skills which enable a person to carry out positive interaction with his group members and also with the employer on behalf of his group. From the point of view of Yukl (2003), leadership behavior can be grouped into three such as ‘task-oriented, relation-oriented, and participative leadership’. An individual with leadership skill would come up with innovat ive ideas and normally undertakes the responsibility of his group toward the accomplishment of the given task. All other personal skills including communication skill, knowledge, negotiation skill, and many more add to one’s leadership abilities. 4. Project management skills As mentioned earlier, insurance sector involves wide range of planning activities on their new projects. Therefore, Aviva asks project management skill as another inevitable area of employees’ proficiency. Sometimes, the company would assign specific tasks to its employees and it is not possible to dispose those assignments successfully if the candidate cannot efficiently comply with project management requirements. Although Aviva values math skills, social skills, and work skills, these are not mandatory because the company provides six months basic training to its employees to meet these requirements. 2 Given below are the areas of my proficiency that make me an appropriate candidate at Aviva. I have also specified the area in which I have to further track my excellence. Communication skill must be one of the most important potentials I possess that can meet the employer’s requirements. In addition to the academic knowledge in my majors like Humanities & Social Science and Business Marketing, I have sufficient work experience in marketing field where I had to deal with a wide range of customers. My employment with Samjee International CORP’

E-Business and e-Marketing Essay Example | Topics and Well Written Essays - 4250 words

E-Business and e-Marketing - Essay Example The whole world has become a small place because of internet. Everyone can have all the information pertaining to any field or subject using internet. There have been significant advancements in technology over the years and it had a significant impact and changes on the people's way of leaving. It has brought about changes in the way people access different kinds of information online and the ways in which they communicate with each other. World Wide Web is also having its significant impact on the ways through which businesses are now being conducted in different organisations all over the world. The term e-business can be referred to as the utilisation of internet technology for the improvement in efficiency of business processes conducted by various organisations. It has also resulted in the establishments of different new kinds of business models. E-Business is believed to have emerged during the mid 1990s (Maruyama). It was mostly concerned about bringing enterprise systems tha t existed then to the internet audience in general through internet or World Wide Web. E-Business now can be found at the mainstream of most of the organisations. E-Business helps in the improvement of business performances through the use of information technology and thereby facilitates connection between customers and suppliers at every step in the value chain. Hence it could result in significant shift or changes in the field of technology, business and the society as a whole along with the changes in interactions between them. As regards technology, information technology has been revolutionised over the past years. It has its impact in almost all the economic sectors and in every sphere of our lives. The processing power relative to the digital technologies is expected to have a rapid increase because of decline in the cost associated with the advancements of technology in future (The Levin Institute). As a result of new technological advancements, most of the business transac tions are expected to be done over internet which would lead to the reduction in the transaction costs as well. The job structure is also expected to change and more people can use internet sitting back at home and performing their business tasks. More and more people would shift towards jobs offered online which could be done at their convenient place and flexible work timings for the employees as well. With the growing expansion of World Wide Web, different new technologies like location-based technologies and radio frequency identification (RFID) are expected to lead to the development of innovative applications resulting in the evolution of networks which can be termed as "Internet of Things" (OECD). In the longer run, small sized wireless sensor devices which are embedded in different objects, facilities and equipments are most likely to get integrated with internet with the help of wireless networks. This would enable interconnectivity anytime and anywhere. The future capaciti es and uses of technologies which bridge the virtual worlds with the physical world are supposed to result in significant societal changes as well as bring about increased economic benefits. Economic activity is becoming faster, cheaper and efficient as a result of World Wide Web.

How advertising affect children obesity Essay Example for Free

How advertising affect children obesity Essay The impact of food advertisement on children’s health and eating behavior is a crucial interest, because of the rapid increase of obesity in children noticed in England, United States and many countries around the world (Reilly J et al, 1999). In addition to that, according to the international obesity task force report that nearly 20% of children (school-age) in Europe are suffering from obesity, Obesity overweight are defined as having an extensive fat accumulation and according to the world health organization obesity is defined also as body mass index greater than or equal to 25 and 30 kgm, in other words overweight and obese happen when calories intake is greater than the number of calories burned during activity and basic metabolic processes. This essay will examine the association between advertising and children obesity with highlighting the effect of the epidemic in the following way the first part will examine the influence of advertising on children in different aspects, and setting out recent data on the association between advertising and children obesity, the second part covers the risk of obesity in term of physical and mental health than the third part examine the different environment where the children’s are targeted and the last part include a recommendation and strategies for an effective prevention and management for the epidemic. A wide range of researches show that food advertising directed for children affect their food choice (Robinson, 2007) and children’s exposure to advertising has increased dramatically over the past years (Ekstrom, 2007). While marketing activities are more used to target tweens and teens, a considerable amount is spent every year by companies to advertise their unhealthy food, the major part was on TV advertisement, for example UK has spent 743 million on food and drinks advertising in 2003 and some data show that this number is increasing (ofcom, 2004). Television is still the most used for children’s aged between 2-13 years old and the advertisements display are still powerfully influencing (Story , 2004) in the way that 2 to 11 years old TV viewers are exposed to about 5500 food publicity yearly in the United States, in other words, 11. 5 minutes per day (Desrochers, 2008), a fact that challenge parents’ roles. According to the U. S. Department of Health and Human Services, it has been argued that advertising for really healthy foods like vegetables and fruits, known as â€Å"Go† products in the USA, are absolutely invisible. As expected most of foods advertised are considerably unhealthy which is high in sugar, salt and fat and low in essential mineral and vitamins. Although an empirical study shows that food advertised on TV conduct to a bad food choices (Taveras et al, 2006) and that proven overweight and obese children have a high recalling rates of the food advertised than children with normal weight (Halford, 2008). Many of advertisers claim that in order to improve the effect of advertising appeals for children like the case of celebrities and cartoons characters are substantial to get children’s view of products advertised. An analysis presenting a virtually version of advertising which one with and one without a celebrity character, demonstrates that products presented with popular character attract more children’s (Atkin Block, 1983; Ross et al, 1984). In addition, a study analysing parents and children in supermarket shows that children were influenced by premium offers (Atkin, 1978), an effective way of business marketing. Furthermore many substantial research demonstrates a relation between the duration of TV viewing and classes of obesity and overweight for children and adolescents (Anderson, Crespo, Bartlett, Cheskin, Pratt, 1998). However, a divided studies ignore any association between viewing TV to obesity (Kaur, Choi, Mayo, and Harris, 2003) leaded to prospective studies which was resulting after three year following that children’s or adolescent who watched TV more than two hours a day were twice probably occur overweight during the process of the study (Francis, Lee, Birch, 2003; Proctor et al. , 2003). These evidences confirm that excessive TV viewing leads to gain weight also it can affect on food choice and eating behavior. Overall, obesity rate in the U.S and many other European countries has risen to a worrying rate, many questions persist about the nature and the consequences of this epidemic. Children obesity may not result in known clinical indication until later in life, the physical and emotional effect coordinate often in children lives. A wide body of research showed that obese children and youth are stigmatized producing an opposite emotional consequences, for example low self-esteem, negative body image and depressive feelings (Schwartz and Puhl, 2003; Strauss and Pollack, 2003). However, the results of the studies on the emotional side of obese children are complex to summarize due to the variation of the study subjects including the differences between studies for example (age, gender, status, and obesity level) in spit of, many general statements can be made (Strauss and Pollack, 2003). In term of health Obesity is related with many chronic diseases and it increase risk of diabetes, cancer, cardio vascular problems and a lower life expectancy (James W, Jackson-Leach R, Mhurchu C, 2004). It has been found that obesity could be defined as disorders that affect multiple organ system. These disorders contain hypertension, dyslipidemia, glucose intolerance, impaired balance and orthopedic problems and some of this symptoms cause clinical condition in obese children and some do not (Dietz et al, 2003), a statistic in 2000 shows that 400,000 deaths were ascribe to unhealthy diet and physical inactivity in United States (Mokdad et al, 2004), whereas in 1990 it was estimated by 300,000 due to the same reasons it has been seen an increase of one-third (Mcginnis, 1993). In other words these factors represent the second major cause of death in America and its predicted to surpass tobacco as the first cause of deaths in the future (Mokdad et al, 2004). In addition, it has been argued that obesity involves immediate and long-term consequences (Finkelstein et al. , 2004). The United States spent about 98 to 129 billion on medical expenditures yearly financed by Medicaid and Medicare. Thus, this statement introduces obesity in view of a major aspect of health-care costs (Mokdad et al, 2004). In other hand, research psychologists have made a comprehensive limitation of youth children’s comprehension of advertised messages where there is many areas to investigate in, most researches on advertising to children include studies of television, however, in the interactive media field, advertising and entertainment have made a new unique way, for example advertising on children’s websites where it include games, cartoons, puzzles and activities that promote for the product related called â€Å"branded environments†; a key point of marketing in the new media environment that explain advertising strategies have become more obtrusive. Children are not targeted only in the home, as advertisers and sellers have found a new area in way all children can be reached which is the school classroom, a unique environment and due to the serious economic challenges that schools face, advertiser are progressively offering resources and founds in order to access to school children as audience for their products and commercials messages (of com, 2004) The issue of commercialization in school environment has already attracted some public attention and many citizen have already formed groups in different location. Therefore, effectively, they have declined the forms of commercialization in the educational environment with showing so far the impact of these practices on children’s. (of com, 2004) A variety of studies in the last decade have investigated the several effects of advertising, physical and mentally and increasing attention of the implication on children’s health, it is time now to think about how to reduce children obesity. As It have been mentioned early that there is a strong relation between TV viewing and child obesity, in a linked study, more than 60% of obese children could be related to excess TV viewing time (Gortmaker et al, 1990), The total pressure of ads on children’s diet is probably to be growing. In 2000 more than 75% of the commercialization budget for food and drink in Europe were used on TV advertising; it seems to be an effective measure to limit the exposure of children to ads (Lobstein, 2005). Therefore, a recent research demonstrated that a ban of fast food advertising on TV would decline the rate of overweight children aged 3 to 11 year in USA by 18% (Chou et al, 2008). Then, reducing ads of energy-dense foods on TV seems to have an even greater effect, whereas a recent study claims that if food commercial on TV were banned it will result on significant reductions of children obesity (Saffer H, Chaloupka F, 2000). It might be true that marketing budgets could be reduced but instead of that advertisers and promoters used to transfer the same message by different media, for example, the internet which is the new media environment â€Å"advergaming† (Powell L, Szczypka G, Chaloupka F, 2007). For example, in the UK, 13% of total amount spent on food, drinks and fast food advertising was by Internet (European heart network, 2005). Overall, limiting or banding the advertising of high-calories foods are urgently needed and it appears to be an important element that lead to make healthier diets for children’s. Comprehensive studies should be provided in order to combat children obesity addressing to all the causes of obesity, including strategies to motivate children to be more physically active. In some countries such as the UK, Germany and Spain are trying to restrict the activities of advertising industry, for example, a responsible self-regulation and by demanding them to present social marketing technique to advertise healthier food. Other countries’ governments are focusing on limiting food ads in schools like the case of Finland, where some countries have already banned food ads to children on TV (European heart network, 2005). While there are many challenges for the national policies in obesity prevention and the key player are governments, international organizations, private and non-governmental organizations, each country need to drive policy changes by their governments and its important to know that while health services takes usually a large part of national budget (European heart network, 2005). A change at many levels and in different environments are significantly required, for example in the home environment as improving the nutrition quality of family dinners with encouraging children to be more active in term physically as well as increasing the time that they spent outside playing can make a change. (Jeffrey et al, 2005) also the school environment is really important and the role of school in introducing an active lifestyle module in which children learns about the benefits of the healthier life style and physical activity for life. In the national level such as organizations and policy changes, a comprehensive modification is needed in the way to progress towards reducing of obesity through policy and system changes, for example encouraging children to go school by walking or by bike, increase the number of industry who product and advertise a healthy balanced product, improve the access of fruits and vegetables for a low-income population (obesity is related also with poverty) and increase the ability to afford healthy food at schools, supermarkets and farmers markets. The efforts have already begun around the world and the unique and ultimate solutions are still far, (Jeffrey P. et al, 2005). the aim of obesity prevention programmes is to limit or stop the increase of obesity and reduce the new cases of this epidemic in a population, from a scientific viewpoint the most effective way to use in evaluating obesity prevention programmes are the change in the average of the body mass index or succession in obesity rate. However in practical terms the incidence is rarely happened the rates of the prevalence of obesity is hard to decline in the short term cause firstly  losing weight is not that easy and it cant be expected that large number of obese peoples sick to lose weight just to cease to not be classified as obese, secondly the social environment and social behavioural are reflected on the population weight , at present many countries have strategies an policy to deal with the problem of obesity and some countries still need to tackle obesity effectively such as Australia, Canada and United Kingdom. However Singapore is one of the country that has achieved a degree of success through a coordinated system of healthy life covering all the different groups in the population for example preschool children, schoolchildren, young and adult peoples and recent result of the fit programmes are promising and declining rates of obesity has been noticed among primary and secondary school. In conclusion there is an important growth of children obesity in European countries and many countries around the world and after the examination of the different aspects of obesity and the association between food advertising and obesity levels some research has been demonstrating that the exposure to TV ads or network games could increase the chances of obesity and it might result in many consequence in term of physical and mental health, physical activity and healthy diet seems to be important to prevent the epidemic but a necessary significant study must set in place to fight the increase and seriously measures should be taken as a matter of urgency.