Kitchen Made Pies Case Study Example | Topics and Well Written Essays - 4000 words

Kitchen Made Pies - Case Study Example Mission The mission of Kitchen Made Pies is to produce and market high-quality fresh and frozen pies to institutional customers and restaurants. The original mission had made it clear that it was in the relatively unexploited sector that Kitchen Made Pies saw its clear ¬est opportunity for innovation. Kitchen Made Pies set out to create a range of high-quality products that were distinctive in type, and especially appealing to people who had acquired a taste for pies. A wholesome, appetizing and, at same time, slightly exotic taste experience is what Kitchen Made Pies wanted to offer. Goals The main goal of the company is to get and keep a customer. Also, Kitchen Made Pies is aimed to achieve competitive advantage and sustainable competitive creating value for their customers, select markets where they can excel and present a moving target to their competitors by continually improving their position. Three of the most important factors are innovation, quality and inventory reduction. In order to improve logistics, the company is aimed to concentrate on doing business with drop-shippers which allow to involve larger orders. A continuum of resource sustainability is to compose resources and capabilities characterized by their durability and imitability. Financial goal is to increase sales and liquidity of business. Marketing policies Be in one of the most highly rated industries for stability and success, Kitchen Made Pies offers a high quality pies to everyone who wants an excellent taste. It is advantage is that Kitchen Made Pies can meet the requirement of wide audience marketing fresh and frozen pies. The high quality ingredients is the main criterion for Kitchen Made Pies. It does not want to reduce costs of production as it can worsen quality of their products. Recent years, sales of the company has failed. According the present day situation: "the current product mix, sales of approximately $35,000 per week which is $1,829,000 per year". PR personnel also p lay a key